Hair in Japan!!!

Shampoo advertising in Japan often features blond foreign women, but now Japanese cosmetics giant Shiseido has launched a new campaign with the slogan "Japanese women are beautiful". Advertisers believe that this will give Japanese women more confidence and see local models as rolemodels instead of trying to look overseas.

This can have a significant impact of the advertising scene in Japan. Shiseidos Tsubaki emerged No. 1 in shampoo sale rankings, a victory for the Tokyo-based company used to trailing Unilever, P&G and Japanese rival Kao Corp.

Well, I think many of us have know this secret for a long time. Japanese women are beautiful!



Courtesy of Shiseido